But the question is, what if the user disbelief sets in – but even more, the critical question is, what’s next? This industry has embraced the latest technologies well such as E-commerce, Gamification, and now, Augmented Reality. The “mystical services” market, which includes astrology as well as services like aura reading is now a $2.2 billion industry. As the Lehman Brothers incident of 2008 clipped wings of the flamboyant global credit rating industry, COVID-19 will see readers begin to question whether astrology predictions are worth the ink. Instead, most preferred to highlight chances of conflict between spouses, promotion for a specific section of Zodiac sign, and international travels for some during this time. Just go back to your favorite Astro-site and check the yearly forecast for 2020, Feb/March onwards! Not a single of them could foresee the pandemic coming. Nothing wrong with that, except the COVID situation has exposed, as per my view, how VOID these predictions are. My best friend begins with the horoscope section because he prefers early guidance to the day. When I read a new paper, I start with the sports page, because human endeavors fascinate me.
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